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Alpha Price

More profits and more money are easy motivators for any company, but you might be surprised to find our true mission at Alpha Price is family. This company was founded on the ultimate goal of spending more time with our own children, and it is our goal for the dealer employees we assist to spend more time with theirs.


Decades of dealer experience involves firsthand knowledge of the sacrifices made by individuals in the dealer world. By relieving the stress of evolving market demands, our true contribution ends up being far greater than ROI. A less stressful work environment for a single sales manager can create a trickle down of fulfillment to every employee they interact with; great work environments foster successful sales environments .

Our founder

Andrew Pratt, CEO | Phone: 817.995.7712

A strong cross-functional business diagnostician with demonstrated success leading dealerships out of stagnancy and into triple-digit transformation of inventory, sales, marketing, and customer satisfaction. A strategic thinker and financial analyst-previously at the helm of one of the country's largest BMW dealerships- with the ability to read the room, the town, and the marketplace in cultivating actionable insights and profitability. Garnering trust amid change, helps organizations reimagine their platforms, roles, and customer segments to engineer growth. Energetic, in-in-the-trenches team leadership we deliver extraordinary performance to your store

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Need more details? Contact us

We are here to assist. Contact us by phone, email or via our social media channels.

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